Capture
Every enquiry in one place
Nothing gets lost in a voicemail, a spam folder or someone’s personal phone.
Web forms, missed calls, shared inboxes and lead forms all feed one list, with the source and time recorded.
Capture in detailLead automation for UK service businesses
Every enquiry answered in minutes, and followed up until it books or says no.
We build systems that catch enquiries from your website, phone and inbox, reply while you’re busy with a customer, and put the booking in your calendar. Nothing waits for you to be free.
Enquiry log, Tuesday
Illustration
- Form received from your website. Kitchen refit, inside your area.
- Reply sent by text, with three short questions.
- Customer answers: budget, timescale, address.
- Qualified. Two survey slots offered from your calendar.
- Survey booked for Thursday, 09:30.
- You get a one-line summary. Nothing else to do.
The problem
You already know where the leads go.
Most service businesses don’t lose work to a better competitor. They lose it in the gap between an enquiry arriving and someone replying properly.
| From last week | Your figure |
|---|---|
| Calls that went to voicemail | blank for your figure |
| Hours your last web enquiry waited for a reply | blank for your figure |
| Enquiries that arrived after 6pm or at the weekend | blank for your figure |
| Quotes sent that nobody chased | blank for your figure |
We won’t quote industry figures at you. These four are yours, and you can count them this week. If any is above zero, someone who wanted to pay you is waiting, and has probably asked another business too.
What we build
Four systems, each doing one job.
Most clients start with one or two and add the rest once they trust them. Each runs on tools you already use where it can.
Reply
A useful reply within minutes
The customer hears back while they’re still looking, and you only spend time on enquiries that fit.
An AI model reads each enquiry against rules you set, replies in your wording, asks your qualifying questions and hands anything unusual to a person.
Reply in detailBook
Calls and visits in your calendar
Qualified leads pick a real slot without a round of phone tag.
The system reads your availability, offers times with travel buffers, books, confirms and sends reminders.
Booking in detailFollow up
Chased until it books or says no
Quotes and quiet leads get followed up on a schedule, without anyone having to remember.
A short sequence of messages that stops the moment someone replies, with a daily summary of what’s open and what closed.
Follow-up in detailHow it works
Four stages, in this order.
You talk to the same person from the first call to the monthly review.
-
Audit
We look at where your enquiries come from, how long they wait and what happens to them. We ask to see real examples, not a description.
You getA written map of your enquiries today and a plan for what to build first.
-
Build
We connect your forms, phone, inbox and calendar. We write the replies with you and test everything with dummy enquiries before a customer sees it.
You getWorking systems, every reply approved by you, and a test log.
-
Launch
We switch on one channel first. For the first fortnight we read every conversation and adjust anything that sounds wrong.
You getA live system and a short note on what we changed and why.
-
Maintain
Each month we check every connection, review a sample of conversations, update replies and prices, and fix anything that has broken.
You getA one-page monthly report in plain English.
A worked example
One lead, start to finish.
A heating engineer’s website gets an enquiry on a Tuesday evening. Here is everything that happens before anyone at the business has to think about it.
-
Tue19:42
Form submitted on the website: ‘Boiler’s making a banging noise. Can someone look at it this week?’
Web form -
Tue19:42
Logged with name, number, postcode and source. Postcode is inside the service area.
Capture -
Tue19:43
Reply by text: thanks for getting in touch, and two questions. How old is the boiler? Do you still have hot water?
SMS -
Tue20:16
Customer replies: about ten years old, hot water is fine. Marked as a repair, not an emergency.
SMS -
Tue20:16
Two slots offered from the engineer’s calendar: Thursday 10:00 or Friday 14:00.
SMS -
Wed08:15
No answer overnight. One polite follow-up sent.
Follow-up -
Wed08:31
Customer picks Thursday 10:00. Added to the calendar with the conversation attached, and a confirmation sent. Booked
Calendar -
Wed08:32
Morning summary to the owner: one new booking, nothing needs you.
Email -
Thu08:00
Reminder sent with the arrival window.
SMS -
Thu10:00
The engineer arrives. It’s the first time anyone at the business has had to deal with this lead.
On site
Illustration. The business, customer, times and wording are an example, not a client record.
About
A small studio that answers its own enquiries.
[Placeholder: one or two sentences on who runs Halden Labs and what they did before.]
We work with a few businesses at a time. The person who audits your enquiries is the person who builds the system and looks after it afterwards.
More about how we workTell us what happens to your enquiries today.
A 30-minute call. We’ll ask where enquiries come from and who answers them. If we can’t help, we’ll say so on the call.
Or email
[email protected]